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Region: Emilia Romagna
Sat, June 16


chiantiback

Cost: 85€

All major Italian producers of prestigious cars and motorbikes are based in the area surrounding Modena and Bologna, where factories such as Pagani Automobili, Lamborghini, Ferrari, and Maserati compete neck to neck in the production and marketing of luxury vehicles. In this Field Learning activity, students will explore the features that differentiate luxury vehicles from less expensive options, namely: higher quality equipment, better performance, more precise construction, but also brand, status, and prestige.

Itinerary: 

Early departure from Florence to Modena to visit a luxury vehicle museum. Guided visit of Modena’s city centre and main sites (including the Duomo, the Piazza Grande and the Ghirlandina Tower).  Time to work on FL assignment and free time. Return to Florence in the early evening

The activity includes: 

  • Round-trip transportation 
  • Entry fees and guided visit of selected sites
  • Field learning staff on-site
  • Insurance

The activity does not include: 

  • Meals not listed above
  • Entrance fees or costs associated to sites/activities visited on own 

Learning outcomes:

  • Assess the importance of vehicle production in specific Italian areas
  • Identify the historical turning point of vehicle production in Italy
  • Identify the brand names and their marketing strategies for luxury brands in the vehicle market
  • Familiarize with the history of Modena and the Emilia Romagna region
  • Gain a broader knowledge of food and products that are unique to the Italian territory, history, and culture

Payment deadline: 
Wed, June 13


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